No Blazers · Our story

We couldn't make the percentage make sense.

A proper home sale needs skill, trust and a real person at the moments that matter. It does not need a percentage or the act around it.

See how KeyHive works Read our story

Aaron and Lauren Mijatovic, co-founders of KeyHive

A real licensed agency.

Lauren Mijatovic · Principal Licensee · RA85978

Licensed WA agency
5.0 Google · 23 reviews
Real Perth listings

The sale needs skill.It doesn't need a percentage.

The first moment

It started with an invisible buyer.

$26,000edged up in three steps

We were buying our first home. We knew the decision mattered, but we did not yet know enough about the process or the value of homes to push back properly.

The agent edged us up three times against another buyer we could not see. There was no useful context, no calm explanation of the value and no way to tell where the pressure ended and the sales act began.

The worst part was not the money. It was being made to feel like the least informed people in the room, then being asked to trust the person who benefited from our confusion.

“Buying our first home should have felt exciting. We left feeling like we had been sold to, not helped.”

Then we saw the other side

The paperwork was not the bit worth a percentage.

1%to facilitate a sale with the buyer already found

Later, we sold our first home to our tenant. She loved the home, and we wanted a fair outcome that everyone could live with. Our rental agency kept offering to facilitate the sale for a 1% fee. We decided to handle it ourselves.

Once buyer and seller had agreed on a fair price, the forms were more straightforward than the industry made them feel. The scarce work was finding the buyer, agreeing the price, handling the negotiation and knowing when a real person needed to step in.

That did not convince us people should sell alone. It convinced us the work and the fee had become disconnected.

What we built instead

A real agent. None of the act.

KeyHive is a licensed WA real estate agency. We kept the work that protects the result and removed the parts that make sellers feel small.

The work stays

A real sale strategy
Professional presentation
Buyer follow-up and home opens
Skilled negotiation
Contracts and settlement coordination

The act goes

Percentage commission
Padded marketing costs
Invisible buyer pressure
Vague “strong interest”
The seller feeling like the least informed person in the room

Price the work, not the home.

The fee should reflect the work involved. It should not climb just because the home is worth more.

Keep people where they matter.

A licensed person handles the judgement calls, the offers and the conversations that deserve one.

Let the seller see the sale.

Clear costs, clear responsibilities and straight answers. Confusion is not a service feature.

The people behind KeyHive

The grievance and the calm answer.

Aaron still owns the question: why should the fee grow with the value of the home? Lauren owns what happens next: how the sale is prepared, marketed, negotiated and handed to the settlement agent properly.

Co-founder · Technology and operations

Aaron Mijatovic

Aaron turns the original frustration into the systems behind KeyHive. His job is to make the repeatable work clearer and more efficient without pretending software can replace human judgement.

Aaron on LinkedIn

Co-founder · Principal licensed agent

Lauren Mijatovic

Lauren leads KeyHive's agent service and standards. She handles the human part the model was built to protect: clear advice, calm judgement and a real person accountable for the sale.

WA Licence RA85978

REIWA member

Lauren on LinkedIn

Professionalism without the performance

If the percentage never made sense to you either, start here.

See how KeyHive handles a sale, what each path costs and which level of help fits you. Straight answers before any commitment.

See how selling works

Licensed WA agencyReal people when it matters